mission bay sunrise
hands holding a brain
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Our brand is the culmination of every impression that helps us – as part of the UCSF community – engage with supporters, patients, advocates, and students.  It represents the pride and passion that we have in the work we do, and how we distinguish ourselves as UCSF. 

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Check out the Templates and Examples section for inspiration. If you can’t find what you’re looking for or need help – email us at [email protected].

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Which Logo Do I Use?

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AM I PART OF UCSF HEALTH?

DOWNLOAD CLINICAL LOGOS

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CREATE A WEBSITE

USE DIGITAL COLORS

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TYPOGRAPHY & FONTS

COLORS

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powerpoint

posters

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download photos

choosing the right PHOTO

 

Building on our brand strategy, we developed a visual system to express our identity and visually strengthen the UCSF story. Consistent use of the visual system helps define and enhance the UCSF brand experience. Consistency is critical to the success of the UCSF brand.

General Brand Guidelines

Print Guidelines

Web & Digital Guidelines

PDF Guidelines

UCSF Brand Guide

Supplemental Guidelines for Programs/Initiatives and Partnerships

Editorial Style Guide

UCSF Health Visual Brand Guidelines

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Lobby and Walkway at UCSF Helen Diller Family Comprehensive Cancer Center

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New to UCSF, or looking to onboard a communicator? Haven't been able to attend a brand training in person? The UCSF Brand Training module on UC Learning Center provides a 20-minute overview of the UCSF brand, why it's important, and how to apply it to the work you do everyday.

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